Target Market

 Louis Vuitton uses demographic targeting strategy to target their customers both men and women who are exclusive, classy and rich when they have a one with them.  It just made me wonder was it just for self satisfaction to own one. The essence of a luxury good is its exclusivity, i.e. not everyone can afford it, only a small group of people can enjoy it, and Louis Vuitton pushes exclusivity to the extreme."

Reference: http://www.oppapers.com/essays/Louis-Vuitton-Imc/120987