My Reflection

The first time, I think that this course is very difficult because I’m not study international business minor. First class, Aj.Kob explained about out line. In this course, have to do project about blog. I am very excited because I never do these blog. I choose Louis Vuitton brand for my blog because I want to know what reason Louis Vuitton is success. 

I would like to say thank you for my lovely teacher Aj. Kob and all of my friends. I am very happy with this course so much because I have the first blog that is created by me. My lovely teacher likes my inspiration to cross those obstructions and walk to pass easily.

Promotion Strategy

Wonderful successes of Louis Vuitton, gorgeous brand from French, maintain popular morals ladies around the world. Behind the scenes of success, is from promotion strategies;
- Ordering Ease: University Of Management and Technology Lahore 7 of 12 Louis Vuitton is also adopting customization; customers can come to the outlets of Louis Vuitton and place the special orders. The company doesn’t provide the facility of ordering through website but they prefer the self appearance of the customer as it is more suitable. The made to order and custom made facility is only available on luggage bags and leather goods.

- Delivery: Louis Vuitton delivers the customized products door to door. But if anybody has standard size or willing to buy any accessories like wallets, belts, they can visit the Louis Vuitton outlets and find the products.

- Customer Consulting: Louis Vuitton gives the complete care details with every garments or product what they deliver to customers.

- Personnel Differentiation: Louis Vuitton’s staff is one of the highly paid staff who is motivated to produce the products with highest standards of quality. Louis Vuitton’s management gives the complete training time to time to all the staff members to meet the standard which is making Louis Vuitton the well known luxury brand of the earth.

- Channel Differentiation: The Company markets its product through its own stores, high end departmental stores throughout the world, which allows it to control product quality and pricing. It also allows LV to prevent counterfeit products entering its distribution channels. Louis Vuitton has neither discount sales nor any duty-free stores. In addition, the company distributes its products through a single online retailer, eluxury.com. Louis Vuitton outlets are located in several countries around the globe. Currently Louis Vuitton’s outlets are in more than 60 countries including USA, UK, Canada, Vietnam, Japan, Kuwait, India, Bahrain etc…

- Image Differentiation: University Of Management and Technology Lahore 8 Of 12 Louis Vuitton has the strong reputation as it is the company of LVMH group owned by Bernard Arnault. The Louis Vuitton Company carefully cultivates a celebrity following and has used famous models and actresses such as Jennifer Lopez and most recently Madonna in its marketing campaigns for creating the image of brand of celebrities and high class people. The company announced that the former USSR leader Mikhail Gorbachev would appear in an ad campaign along with Steffi Graf, Andre Agassi, and Catherine Deneuve. University Of Management and Technology Lahore 9 Of 12 

Reference:http://www.slideshare.net/naveedtaji/differentiation-strategies-of-brioni-louis-vuitton-and-giorgio-armani

rational

Target Market

 Louis Vuitton uses demographic targeting strategy to target their customers both men and women who are exclusive, classy and rich when they have a one with them.  It just made me wonder was it just for self satisfaction to own one. The essence of a luxury good is its exclusivity, i.e. not everyone can afford it, only a small group of people can enjoy it, and Louis Vuitton pushes exclusivity to the extreme."

Reference: http://www.oppapers.com/essays/Louis-Vuitton-Imc/120987

Positioning Product

Wonderful successes of Louis Vuitton, gorgeous brand from French, maintain popular morals ladies around the world. Behind the scenes of success, is from product strategies;                            
- Form Louis Vuitton is producing garments, shoes, belts, ladies bags, luggage bags etc. Louis Vuitton is the sign of luxury goods and usually people call it LV.
- Features: Louis Vuitton is using the latest technologies in their business. Louis Vuitton is having latest machinery to produce products but they use the man labor in its shoe factories. Louis Vuitton is using the high class fabrics and materials in their products that let the products life more with durability. Louis Vuitton products are mostly made from the machines. University Of Management and Technology Lahore 6 Of 12
- Performance Quality: All Louis Vuitton products are high quality and all are in the line of luxury goods. Only the rich people can pay for. LV consistently pursued a luxury pricing strategy, which means high markups and limited availability. That drives up the brand cachet. At the same time, they do not forget the quality.
- Durability: All Louis Vuitton are very durable. Especially its leather garments are very much popular. They don’t compromise on the finishing and smoothness of quality products. At the same time, they also focus on top quality of its other products like shoes, wallets, belts, bags etc.
- Reparability: Louis Vuitton is giving the facility of reparability to their customers. Striving for perfection, Louis Vuitton’s expert craftsmen work meticulously to restore the goods in the original form to the highest standard of quality. Currently Louis Vuitton is giving this facility for leather goods and time pieces and garments.
- Style and Design: Louis Vuitton has adopted the latest fashion trends in its all products. Louis Vuitton is also among the latest trend innovators like GUCCI, Dolce & Gabbana, and Armand Basi. Louis Vuitton introduces different styles two times in a year. Spring summer and Fall Winter Collections.

Reference: 

http://www.slideshare.net/naveedtaji/differentiation-strategies-of-brioni-louis-vuitton-and-giorgio-armani

Product Lines

Main Products: Leather Bags and Wallets

- Handbags

- Luggage

- Cosmetic Bags

Original Product Line:Monogram

Expanded its product line
- Monogram Denim
- Monogram Multicolore
- Monogram Vernis
- Damier Canvas

Offer more types of product including
- Timepieces
- Shoes
- Agendas
- Jewelry
- Sunglasses
- Belts, scarves & Accessories

Reference: http://www.louisvuitton.com/uk/info/products-selection-uk/louis-vuitton-marc-jacobs.html

Journal week 5

Previous day, Aj.Kob talked about blog project that would like to be a perfect blog. Don’t forget to fill Rational, company Background, product strategy, promotion strategy, and Referents in my blog. Then there was an activity about brands. Aj.Kob hung 10 brands at the wall such as Oriental Princess, Coca Cola, Vasline, and others. Than Aj.Kob gave students to learn about those brands and gave students to find about target market, positioning of those brands.

I can take suggestion for Aj.Kob to modify my blog; especially, I will search information to fill in my blog.