วันพุธที่ 27 กรกฎาคม พ.ศ. 2554

Positioning Product


Wonderful successes of Louis Vuitton, gorgeous brand from French, maintain popular morals ladies around the world. Behind the scenes of success, is from product strategies;                            
- Form Louis Vuitton is producing garments, shoes, belts, ladies bags, luggage bags etc. Louis Vuitton is the sign of luxury goods and usually people call it LV.
- Features: Louis Vuitton is using the latest technologies in their business. Louis Vuitton is having latest machinery to produce products but they use the man labor in its shoe factories. Louis Vuitton is using the high class fabrics and materials in their products that let the products life more with durability. Louis Vuitton products are mostly made from the machines. University Of Management and Technology Lahore 6 Of 12
- Performance Quality: All Louis Vuitton products are high quality and all are in the line of luxury goods. Only the rich people can pay for. LV consistently pursued a luxury pricing strategy, which means high markups and limited availability. That drives up the brand cachet. At the same time, they do not forget the quality.
- Durability: All Louis Vuitton are very durable. Especially its leather garments are very much popular. They don’t compromise on the finishing and smoothness of quality products. At the same time, they also focus on top quality of its other products like shoes, wallets, belts, bags etc.
- Reparability: Louis Vuitton is giving the facility of reparability to their customers. Striving for perfection, Louis Vuitton’s expert craftsmen work meticulously to restore the goods in the original form to the highest standard of quality. Currently Louis Vuitton is giving this facility for leather goods and time pieces and garments.
- Style and Design: Louis Vuitton has adopted the latest fashion trends in its all products. Louis Vuitton is also among the latest trend innovators like GUCCI, Dolce & Gabbana, and Armand Basi. Louis Vuitton introduces different styles two times in a year. Spring summer and Fall Winter Collections.


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