Journal Week 3

9 June 2011, previous day, I studied about Maslow’s Hierarchy of need. In this topic, there was basic need, safety, belonging, ego-status, and self actualization. Aj.Kob asked a question “what kind of the customer’s need does the brand serve?” Students can choose appropriate answer of each brand in Maslow’s Hierarchy of need. In My Louis vuitton brand, there was belonging, ego-status and self actualization; because everyone that used this brand was high class consumer and likes to be improved quality in their life. Then Aj. Kob taught brand values that was fun, excitement, first class, prestige, modern, and sexy. And I analyzed about my brands by used brand values. The end of class, Aj.Kob appointed students to show the roll play about interviewing of each group. Then they will present next class.  

 Previous day, I understood about Maslow’s Hierarchy of need and brand values. Thank you so much for Aj.Kob for teaching me. I enjoyed studying.